New Optics, Knives, Guns & More!

Unfold perfection with our 7” Tapered Flex Folding Knife. Derived from our iconic 7” Tapered Flex, the NEW 7” Tapered Flex

This 8-inch Ultra Flex fillet knife is just what you asked for. Its extreme flexibility makes it stand out among its competitors. The sleek, sporty bl

Be sure to add our tapered flex knife to your growing Bubba knife collection. You won’t want to overlook this 7-inch fillet knife. Along with

Similar to its big brother, this 6-inch Ultra Flex fillet knife comes loaded with extreme flexibility and a ridiculously thin blade. The combination o

Every fisherman needs this folding fillet knife as their good luck charm. You will want this with you wherever you go. Its folding abilities make it e

The Bubba Stainless Steel Pliers bring a new level of strength and durability to fishing pliers. Developed with premium, high-carbon stainless steel a

The Bubba Stainless Steel Pliers bring a new level of strength and durability to fishing pliers. Developed with premium, high-carbon stainless steel a

The Bubba Stainless Steel Pistol Grip Pliers bring a new level of strength and durability to fishing pliers. Developed with premium, high-carbon stain

The Bubba Stainless Steel Pistol Grip Pliers bring a new level of strength and durability to fishing pliers. Developed with premium, high-carbon stain

The Bubba Tether provides easy and convenient access for your fishing accessories with 42" of retractable line. Engineered with a durable, corr...